Privacy Policy
Effective Date: 01/01/2025
Last Updated: 12/03/2024
Trebol Media Group (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your data in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and applicable federal and state privacy laws.
Information We Collect
We collect personal data to provide effective marketing services. This information is collected through various channels, including:
(a) Websites and Landing Pages:
- Name, email address, phone number, and other contact details submitted via forms.
- Browsing behavior and interaction with our website (via cookies and analytics).
(b) Social Networks:
- Usernames, profile information, and public posts.
- Responses to social media campaigns or direct messages.
(c) Cookies and Analytics:
- IP addresses, device information, and browsing history.
- Behavioral data collected using tools like Google Analytics, Meta Pixel, and other third-party tracking technologies.
(d) Email Campaigns:
- Data provided when subscribing to newsletters or responding to email campaigns.
- Interaction metrics, such as open rates and click-through rates.
(e) Client-Specific Campaigns:
- Information shared by our clients about their customers to run targeted campaigns.
Third-party collection of information
Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to.
This Privacy Policy does not apply to the practices of companies that we do not own or control, nor to individuals whom we do not employ or manage, including any of the third parties which we may disclose information to as set out in this Privacy Policy.
How We Use Your Information
We use the personal information collected in various ways to ensure effective marketing strategies while adhering to privacy regulations. Our uses include, but are not limited to, the following:
- Marketing Campaigns:
- To create targeted advertisements and personalized promotions.
- To segment audiences based on demographics, behaviors, and preferences.
- To optimize ad placements on social media and other platforms.
- Website Optimization:
- To analyze user behavior and improve website navigation.
- To test different content layouts and designs for better user engagement.
- Performance Analytics:
- To measure and report campaign effectiveness through metrics like click-through rates, conversions, and ROI.
- To use aggregated data for benchmarking and trend analysis.
- Lead Management:
- To capture, qualify, and follow up on leads generated via digital channels.
- To provide insights to clients for enhancing their customer relationship management (CRM) efforts.
- Compliance and Risk Mitigation:
- To identify and prevent fraud, unauthorized access, and malicious activities.
- To comply with local, federal, and international data protection regulations.
- Transactional and Business-Related Events:
- To facilitate business transactions, including invoicing, payments, and account management.
- To send order confirmations, payment receipts, and other transactional communications.
- To manage contracts, service agreements, and delivery of marketing materials or services.
- To provide customer support related to inquiries or issues with services rendered.
Any additional processing of personal information will be conducted only if it aligns with applicable laws and regulations, ensuring that your privacy rights are respected.
Your Rights and Choices
Under GDPR (for EU residents):
- Access and Portability: Request access to your personal data or receive a copy in a portable format.
- Correction and Deletion: Request correction of inaccurate data or deletion of your data.
- Restriction and Objection: Restrict processing or object to processing based on legitimate interests.
- Withdrawal of Consent: Withdraw consent at any time, where processing is based on consent.
Under CCPA (for California residents):
- Access and Disclosure: Request to know what personal data we collect, use, disclose, and sell.
- Deletion: Request deletion of your personal data.
- Opt-Out: Opt out of the sale of personal data (though we do not sell your data).
- Non-Discrimination: You will not be discriminated against for exercising your privacy rights.
To exercise these rights, please contact us using the details in Section 10.
Sharing Your Information
We share personal information collected for the following purposes and with the following parties:
- Service Providers:
- Marketing Platforms: Google Ads, Meta (Facebook and Instagram), LinkedIn, and others for ad targeting and performance tracking.
- Analytics Providers: Tools like Google Analytics and Google Tag Manager for user behavior analysis.
- Email Marketing Tools: Mailchimp, HubSpot, or similar platforms for newsletter and email campaign management.
- Clients:
- When acting as a data processor, we may share anonymized or aggregated insights with our clients to help them refine their marketing strategies.
- Business Partners:
- Collaborators or vendors who assist in delivering complementary services, such as graphic design or copywriting.
- Compliance and Legal Obligations:
- We disclose personal information to regulatory bodies, law enforcement, or other authorized parties when required by law or to protect our legal rights.
- Mergers or Acquisitions:
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- In the event of a business transaction such as a merger, sale, or acquisition, personal information may be shared or transferred as part of the business assets.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and improve our services.
- Types of Cookies We Use:
- Essential Cookies: Required for website functionality, such as logging in or completing forms.
- Performance Cookies: Track how visitors interact with the website to optimize performance.
- Targeting Cookies: Collect data about browsing habits to deliver personalized ads.
- Analytics Cookies: Measure website traffic and user interactions for insights and improvements.
- Third-Party Technologies:
- Tools such as Google Analytics, Meta Pixel, and LinkedIn Insight Tag collect information about your browsing behavior across sites.
- Third-party tracking helps us deliver ads relevant to your interests on platforms such as Google, Facebook, and LinkedIn.
- Your Choices:
- You can manage or disable cookies through your browser settings. However, this may impact the website’s functionality.
- Opt-out mechanisms are available for specific third-party tracking technologies, such as Google Analytics Opt-Out.
- Do Not Track (DNT):
- We respect browser-based Do Not Track (DNT) signals where supported.
Data Security
We prioritize the protection of your personal data by implementing robust security measures:
- Technical Safeguards:
- Data encryption during transmission using protocols such as SSL/TLS.
- Secure storage with access controls, including role-based permissions and multi-factor authentication.
- Administrative Safeguards:
- Regular training for employees on data privacy and security best practices.
- Internal policies for handling sensitive data, including restrictions on unauthorized access.
- Physical Safeguards:
- Secured premises with restricted access to servers and sensitive documents.
- Regular audits and penetration testing to identify and address vulnerabilities.
- Incident Response:
- Comprehensive data breach response plan to address and mitigate any security incidents.
- Notification procedures to inform affected individuals and regulators as required by law.
- International Data Transfers
If you are accessing our services outside the United States, please note that your data may be transferred to, and processed in, the U.S. or other countries. We use appropriate safeguards for cross-border data transfers as required by GDPR.
Minors
We understand the importance of protecting children’s privacy, especially in an online environment. The Site is not designed for or directed at children. Under no circumstances shall we allow the use of our services by minors without prior consent or authorisation by a parent or legal guardian. We do not knowingly collect Personal Information from minors. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at [email protected].
Contact Information
For questions or concerns about this Privacy Policy, or to exercise your rights, contact us at:
Trebol Media Group
5193 Peachtree Blvd Suite #4
Chamblee, GA, 30341
Email: [email protected]
Phone: +16786774319
